Information Authenticity and Tourism Destination Image Formation through Computer-Mediated Communication: A Proposed Framework

As part of the organic image, the proper use of travel selfies could elevate the tourism industry to the next level of improved products and services that align with tourists’ needs. However, due to the rise of fake reviewers and tourists who write reviews for personal incentives, the authenticity behind every post and how it could shape the destination image in the eye of prospective tourists remains sparse within the academic literature. Therefore, this study attempts to propose a comprehensive framework highlighting the role of information authenticity towards tourism destination image formation within online computer-mediated communication by incorporating travel selfies as a medium for information sharing