Perspectives for Tourism Development in the Post-Pandemic Period in the Opinions of University Students

The dynamic growth and evolution of tourism in recent times and its growing importance for the economies of many countries has been drastically hampered by the COVID-19 pandemic. The pandemic has not only affected tourism through travel restrictions and the associated difficulties faced by the tourism industry, but it has also changed people’s tourism preferences (mass tourism has been replaced by more sustainable tourism), as well as their motives for undertaking tourism. The aim of this study is to assess students’ views on the role of the COVID-19 pandemic in shaping their tourism experiences and beliefs about the future of tourism in the perspective of the pandemic and its global implications. The issue is of interest given the young age of the study participants and the belief that they are key influencers in shaping the image of global tourism in the post-pandemic period. The participants of this study were 196 students from higher education institutions in Gdansk, representing both tourism- and non-tourism-related majors. The aim of this study was achieved using the diagnostic survey method, collecting information about the respondents’ beliefs based on a research tool in the form of a survey questionnaire. The results suggest that tourism activities and students’ motives for engaging in them may change after the pandemic expires compared to before COVID-19. In general, studying tourism is associated with moderate attitudes towards the aftermath of the coronavirus compared to the more radical responses of students who do not study tourism. A limitation of this pilot study was the geographical restriction of the respondents to the Polish population, which makes it difficult at this stage to draw more generalized conclusions