Building Harmonious & Cooperative Wealth Management Communication Model for Non-profit Organization Stakeholders

[[abstract]]非營利組織（Noprofit Organization , NPO）所涵蓋的領域非常廣泛，以普遍大眾的認知，非營利組織就是不以營利為目的，所成立的組織單位，或者是從事公益性質活動的民間法人組織，以公共服務為出發點，必須具有公眾服務的使命、必須排除私人利益或財物之獲得，其享有免除政府稅收優待，必須是正式合法的組織並且由政府法規管理與監督。本研究主要目的在於：建立非營利組織之利害關係人和合致富理念管理溝通模式，追溯民間信仰之財神的最初原型，冀能透過本研究使民眾有更清楚且更篤實的信仰依據，因此，逐一訪談了五位在不同領域的專業人士，以其自身的成長背景及成功經驗做為訪談分享，並且利用文獻探討、質性研究及敘事研究等方法，再依據訪談結果歸納並加以分析整理，經過調整模型，研究出修正後的「利害關係人和合致富理念管理溝通模式」。本研究所建立的「利害關係人和合致富理念管理溝通模式」，是以台中廣天宮財神開基祖廟及財團法人廣天總道院道教傳度基金會為研究對象，是透過不同行業的成功人士訪談修正後之成果，值得應用在各領域建構管理溝通模式時之參考。[[abstract]]The service areas covered by non-profit organizations (NPOs) are with wide range. NPO are organizational units that are not built for profit-making purposes. NPO are non-governmental legal entities engaged in public welfare activities. They are excluded from pursuing private benefits or properties. NPO are exempted from governmental taxation and should be managed and supervised by government regulations.Via tracing back to the ancient doctrine of Chinese God of Wealth, the purpose of this research is to develop a harmonious and cooperative wealth management communication model for NPO stakeholders in order to strengthen their correct ways of pursuing true wealth in their lives. Five successful leaders in various career types, ranging from global business, government legal service, construction business, government investigation bureau, and historian, are interviewed and shared with their career development and successful experiences. Literature survey, qualitative and narrative research methods are adopted to analyze the interviewees’ correspondents about the communication model for building harmonious and cooperative wealth.This research uses Temple of the God of Wealth of Guangtian Palace in Taichung and the Taoist Missionary Foundation of Guangtian Grand Academy as the case study. A revised harmonious and cooperative wealth management communication model for NPO stakeholders then are developed based on the analytical narrative results. The research results can also be applied to construct management communication models for different organizations and industries