Media for Russian language minorities: The role of Estonian Public Broadcasting (ERR) 1990–2013

  This article aims at exploring the ways in which Estonian Public Broadcasting ERR tackles one specific media service sphere; how television programmes for Russian language minorities are created in a small country. For that task development of the whole Estonian media landscape must be overviewed. By referring to McQuail’s 2010 theoretical framework of media institutions’ influencers, this article investigates how media policy, economic conditions and technology have influenced these processes. The article gives an insight into the development of Russian language media in such a small media market as Estonia.  This article aims at exploring the ways in which Estonian Public Broadcasting ERR tackles one specific media service sphere; how television programmes for Russian language minorities are created in a small country. For that task development of the whole Estonian media landscape must be overviewed. By referring to McQuail’s 2010 theoretical framework of media institutions’ influencers, this article investigates how media policy, economic conditions and technology have influenced these processes. The article gives an insight into the development of Russian language media in such a small media market as Estonia