Chapter 09: A Vision for the Integrative Medicine Center; Building Support among Faculty [The Evolution of Integrative Medicine, Part 2]

Dr. Cohen begins by explaining that he had the vision of turning the Integrative Medicine Center into a Department, but this would take time. He talks about the administrative homes the IMC had over time. Next he talks about the process of promoting the new array of treatments and services and building support for prescribing these treatments in the medical consultation process. He notes that the Center originally offered more than 200 programs but eventually streamlined in order to offer what could impact cancer outcomes based on evidence. Dr. Cohen talks about the aggressive promotions he and others did to build awareness of the Center\u27s offerings and tells several anecdotes to illustrate the process, including how physicians often need to directly experience benefits of complementary techniques in order to support them.https://openworks.mdanderson.org/mchv_interviewchapters/1625/thumbnail.jp