Intellectual capital integration for value co-creation in higher education

In the changing dynamics of socioeconomic settings, the role of HEIs (Higher Education Institutions) is now realized as more strategic and central to all such developments. The dynamics are sometimes characterized by government interventions, industry expectations and societal needs. This new and dynamic position describes HEI as an innovation hub, a value- adding entity and as an intellectual capital powerhouse. HEIs’ role is often considered around three key areas of teaching, research and community contribution. This paper presents a synergized approach to portray HEIs’ strategic roleby re-conceptualizing value creation for its stakeholders. With application of discourse analysis, it attempts to identify and propose value creation sources for HEIs. The sources are identified by constructing on intellectual capital and service innovation frameworks. This paper shows the complexity of problem in reporting value creation by higher education institutions in the context of dynamics and its relation to the environment. HEIs have already adapted the structures that are more inclined to ‘managerialism’ than the administration (Enders, 2015) such as understanding of competitive markets, stakeholders’ interests and the need for deploying strategic management practices. Nevertheless, the organizations in higher education are yet to build systems that could provide a strategic blue print for value creation. The discourse of intellectual capital deployment in higher education management is also not an alien; however,its integration on reporting value creation sources would provide aprototype that can be customized for individual institutional value creation reporting. The sources are categorized by affirming service innovation and intellectual capital discourses in the context of stakeholders’ evolving expectations.By reinventing intellectual capital and re-conceptualizing value co-creation we can facilitate the efforts on buildinghigher education institutions that are highly sustainable in our competitive era