Motives for visiting the national parks of Serbia

This paper explores motives for visiting national parks in Serbia. The results were obtained from the responses of 840 visitors who were surveyed while they were staying in Serbia’s national parks during June 2020. The aim of the paper is to examine whether the motives for visiting the parks correlate with visitors’ sociodemographic characteristics: gender, age, educational level and employment status. The results showed that there are statistically significant differences in motives to visit national parks in relation to gender, while among other sociodemographic characteristics such as employment status, education and age, the correlation is negligible. The scientific contribution of the paper lies in the possibility of applying the research results elsewhere, to help understand visitors’ motives, as well as create attractive tourist offers in national parks based on sustainable development