Kontrol Diri dan Perilaku Konsumtif Mahasiswa Pengguna E-Commerce Shopee di Masa Pandemi Covid-19

This study aims to determine the negative direction of the relationship between self-control and consumptive behavior in Shopee e-commerce users during the covid-19 pandemic. The research population is active students of the Psychology faculty at Jayabaya University who used the e-commerce Shopee during the covid-19 pandemic. Samples were taken from 60 students with a saturated sampling technique. Data was collected using a Likert scale questionnaire to measure self-control and consumptive behavior. Data analysis used the Pearson Product Moment correlation technique and obtained a correlation value of 0.257 with a two-tailed test at a significance level of 0.05 (5%). The results of the study show that there is a positive relationship between self-control and consumptive behavior in students using Shopee e-commerce. Therefore, this finding rejects the initial hypothesis. Keywords: Self Control, Consumptive Behavior, E-commerce Shopee Abstrak Studi ini bermaksud untuk mengetahui apakah ada hubungan negatif antara kontrol diri dengan perilaku konsumtif. studi ini dilakukan pada mahasiswa konsumen e- commerce shopee di era endemi covid- 19. Populasi riset merupakan mahasiswa aktif fakultas Psikologi Universitas Jayabaya yang memakai e- commerce Shopee sepanjang pandemi covid- 19. Sampel memakai Metode sampling jenuh, ditemukan sebesar 60 mahasiswa. Pengumpulan data memakai kuesioner dengan rasio Likert untuk mengukur kontrol diri serta perilaku konsumtif. Analisa statistik memakai metode korelasi Pearson Product Moment. Hasil analisis ditemukan angka korelasi sebesar 0,257 dengan pengujian dua arah (two- tailed) pada derajat signifikansi 5%. Hasil studi membuktikan adanya hubungan yang positif antara kontrol diri dengan perilaku konsumtif pada mahasiswa konsumen e-commerce Shopee. Dengan demikian, hipotesis awal penelitian ini ditolak. Kata Kunci: Kontrol Diri, Perilaku Konsumtif, E-commerce ShopeeThis study aims to determine the negative direction of the relationship between self-control and consumptive behavior in Shopee e-commerce users during the covid-19 pandemic. The research population is active students of the Psychology faculty at Jayabaya University who used the e-commerce Shopee during the covid-19 pandemic. Samples were taken from 60 students with a saturated sampling technique. Data was collected using a Likert scale questionnaire to measure self-control and consumptive behavior. Data analysis used the Pearson Product Moment correlation technique and obtained a correlation value of 0.257 with a two-tailed test at a significance level of 0.05 (5%). The results of the study show that there is a positive relationship between self-control and consumptive behavior in students using Shopee e-commerce. Therefore, this finding rejects the initial hypothesis. Keywords: Self Control, Consumptive Behavior, E-commerce Shopee Abstrak Studi ini bermaksud untuk mengetahui apakah ada hubungan negatif antara kontrol diri dengan perilaku konsumtif. studi ini dilakukan pada mahasiswa konsumen e- commerce shopee di era endemi covid- 19. Populasi riset merupakan mahasiswa aktif fakultas Psikologi Universitas Jayabaya yang memakai e- commerce Shopee sepanjang pandemi covid- 19. Sampel memakai Metode sampling jenuh, ditemukan sebesar 60 mahasiswa. Pengumpulan data memakai kuesioner dengan rasio Likert untuk mengukur kontrol diri serta perilaku konsumtif. Analisa statistik memakai metode korelasi Pearson Product Moment. Hasil analisis ditemukan angka korelasi sebesar 0,257 dengan pengujian dua arah (two- tailed) pada derajat signifikansi 5%. Hasil studi membuktikan adanya hubungan yang positif antara kontrol diri dengan perilaku konsumtif pada mahasiswa konsumen e-commerce Shopee. Dengan demikian, hipotesis awal penelitian ini ditolak. Kata Kunci: Kontrol Diri, Perilaku Konsumtif, E-commerce Shope