Language of Persuasion in Barack Obama's Victory Speech in 2012

This study discusses persuasive language performed by Barack Obama in his 2012 victory speech video. Data then analyzed qualitative descriptive through the steps; presenting, describing, interpreting, and concluding. The result of analysis found that persuasive language performed by Barack Obama entails; (1) ethos that can be depicted through the use of the phrase. It seemed that the ethos is used to show the character of Barack particularly in showing credibility as individual and particular, (2) pathos that can illustrate through the use of sentences whether you pounded the pavement or phone, whether you held an Obama sign or a Romney sign, you made your voice heard and you made a difference. With the aim of showing the emotional connection between the presenter and the audience, Obama attracts the attention of his audience (3) logos that can visualize uzing sentences Thank you for believe all the way to every hill, to every valley. You lifted me up the whole day, and I will always be grateful for everything that you’ve done and all the inceridble work that you’ve put in. Logos is used, especially Obama to build logic for the intentions he built. It can be concluded that persuasive language used by Barack in his Victory speech is to show her capacity as the new president who can be trusted and fulfill the folk’s hope for their nation