Strategic management in Štefan d. o. o. company

Strategija u svakom poduzeću je vrlo bitna ako poduzeće želi biti uspješno u svom poslovanju. Pomoću strategijskih analiza koje se mogu provesti minimiziramo rizike u poduzeću, te putem dobre strategije mo žemo pretvoriti poduzeće u sta bilno, uspješno i konkurentno poduzeće na tržištu. Specijalistički diplomski rad je podijeljen u šest dijelova. U uvodnom dijelu definirani su problemi i ciljevi rada te metode i struktura rada . U drugom dijelu rada teorijski su objašnjeni strategijski me nadžmenta, strategijsko planiranje , SWOT analiza te definirani su pojmovi vizija, misija i cilj poduzeća. U trećem dijelu teorijsko je objašnjeno PEST analiza i Porterov model pet konkurentskih sila. U četvrtom dijelu su opisane vrste strategije. U petom p oglavlju napravljena je strategijska analiza, opisani misija i ciljevi poduzeća Štefan d.o.o. te je na temelju toga u šesto m poglavlju su odabrane strategije za poduzeće Štefan d. o. oStrategy in every company is very important if the company wants to be successful in its business. With the help of strategic analyzes, whicth we can conduct, we minimize the risks in the company's business. By choosing right strategy, we can turn a company into a stable, successful and competitive company on the market. This specialist graduate thesis is divided into six main parts. At the beginning we define the prob lems and objectives of the work also we define the met hods and structure of the work. In the second part of the paper, with theoretically explain strategic management strategic planning, SWOT analysis and we define concepts of vision, mission and objetives of the company. In the third part we explain PEST analysis and Porter's model of five competitive forces. In the fourth part we describe the tipes of strategies. In the fifth part, a strategic analysis of the company Štefan d.o.o. is made, and the mission and goals of thecompany are described. Based on this, the last part explains the selected strategies that are currently the most acceptable for the company