Business idea and opportunity analysis on the example of driving school

Kroz ovaj rad prikazati će se poslovni plan otvaranja autoškole u Hrvatskoj. Koristeći razne analize tržišta i istraživanje potreba korisnika, kao i zakonskih obveza te detaljnom financijskom analizom doći će se do odluke o smještanju lokacije autoškole, izračuna razdoblja povrata te drugih tehničko-tehnoloških potreba koje su bitne za otvaranje ovog poduzeća. Na već konkurentno tržište autoškola istupa sa vizijom kvalitetne edukacije kandidata i sa ponudom modernih oblika edukacija koje bi se prilagođavale potrebama kandidata. Kako bi se analiziralo postojeće tržište, pokrenuta je anketa kojom se istražila trenutna potreba na tržištu, i zadovoljstvo kandidata predavačima, instruktorima i autoškolama generalno, koje trenutno nude svoje usluge korisnicima. Za plasiranje autoškole na tržište pripremljena je i marketinška kampanja koja će osigurati stabilnost rasta poduzeća kao i osigurati da ponuda ovakve usluge može opstati na tržištu konkurencije.Through this work, the business plan for the opening of a driving school in Croatia will be presented. Using various market analyses and research of user needs, as well as legal obligations and detailed financial analysis, decision on the location of the driving school will be made, as well as the calculation of the return period and other technical and technological needs that are essential for the opening of this company. This company comes to the already competitive driving school market with a vision of quality education of candidates and with the offer of modern forms of education that would adapt to the needs of candidates. In order to analyze the existing market, a survey was launched to investigate the current need in the market, and the satisfaction of candidates with lecturers, instructors and driving schools in general, who currently offer their services to users. A marketing campaign has been prepared to market the driving school, which will ensure the stability of the growth of the enterprise as well as ensure that the offer of such a service can survive in the competition market