The project of launching glamping settlement

Putovalo se oduvijek, ali turizam kao gospodarska grana pripada skupini mlađih društveno-ekonomskih pojava. Hrvatska se na tom području našla u povlaštenoj poziciji zbog izobilja prirodnih ljepota, bogate tradicije i upečatljive kulturne baštine. Nažalost, potencijal ostaje neiskorišten i turizam u Hrvatskoj svodi se na nekoliko mjeseci ljetne sezone. Nakon što je utvrđen taj problem, a kako bi se potaknuo cjelogodišnji turizam, javila se ideja pokretanja glamping naselja u kontinentalnom, ruralnom području u srcu Samoborskog gorja. U svrhu pokretanja projekta izrađen je i ovaj pokretački elaborat. Na samome početku elaborata predstavljen je problem koji je doveo do stvaranja poduzetničke ideje te je prikazano trenutno stanje u Hrvatskoj po pitanju razvoja turizma. Analizom stanja na tržištu utvrđeno je da potreba za takvim projektom postoji i da u široj okolici nema slične ponude. Kroz ovaj elaborat provedene su analize okoline na temelju kojih je odlučeno da projekt ima čvrste temelje i dobre predispozicije. Određeni su namjenski i opći ciljevi projekta i izrađen je vremenski plan projekta u kojemu su definirane pojedine aktivnosti i njihovi vremenski okviri. Kako u svakom poslovnom pothvatu postoje rizici, oni postoje i u ovome projektu. Rizici su definirani i analizirani te je određena mjera odgovora na rizik ako do njega dođe. S obzirom na to da se u svaki poslovni pothvat ulazi radi povrata investicije i ostvarenja dobiti, u elaboratu su analizirani financijski segmenti koji daju uvid u isplativost projektaTraveling was always around, but tourism as a economic branch is part of a younger social-economic phenomena. Croatia has found itself in a privileged position in this area due to the abundance of natural beauty, rich tradition and striking cultural heritage. Unfortunately, the potential remains untapped and tourism in Croatia is reduced to a few months of the summer season. By identifying this problem and with the desire to encourage a whole year-round tourism, the idea of starting glamping settlements in the continental, rural area in the heart of the Samobor hills arose. For the purpose of starting the project, this initiating study was made. At the very beginning of the study, the problem which led to the creation of the entrepreneurial idea and the current situation in Croatia in terms of tourism development is presented. The analysis of the market situation showed that the need for such a project exists and that there is no similar offer in the wider area. Through this study, environmental analyzes were conducted, based on which it was decided that the project has a solid foundation and good predispositions. The purpose and general goals of the project have been determined and the time plan of the project has been prepared, in which individual activities and their time frames are defined. As there are risks in every business venture, there are risks in this project as well. Risks are defined, analyzed and certain risk response measure is prepared in case it will be required. Since each business venture is entered with the aim of returning the investment and making a profit, the study analyzes financial segments that provide insight into the profitability of the project