E-mail communication

U ovom preddiplomskom radu objašnjava se planiranje i provedba marketinga putem e-pošte. Nadalje, pojašnjena je analiza mjerenja uspješnosti newslettera. Osim navedenoga, pojašnjeni su i alati za slanje elektroničke pošte i njihove usporedbe. Također, naveden je i GDPR kao jedan od najvažnijih pojmova. Za primjere marketinške komunikacije e-pošte navedeni su primjeri newslettera, tj. primjena intervjua vezan za newslettere na nekim marketinškim digitalnim agencijama kao štu su Arbona, Red Brick i Algebra.This undergraduate thesis tends to explain planning and implementation of marketing via electronic mail or e-mail. Further more there is performance analysis of sending newsletters explained. These analized explanations are all based on performed measurements. Besides what is previously mentioned there is comparison and explanation for e-mail sending tools. GDPR is also listedas one of the most important terms. Newsletter is listed as an example for marketing communication, which is application of interviews in some marketing agencies such as Arbona, Red Brick and Algebra