Effective Estimation of Ratio and Product of Two Population Means in Presence of Random Non-Response in Successive Sampling

The present article intends to develop efficient estimation strategy to reduce the negative impact of random non - response at both occasions in two occasion successive sampling. Utilizing the information on an auxiliary variable effective imputation strategy was developed to cope with the non -response situation. Estimators for the current occasion are also derived as a particular case when there is non-response either on the first occasion or on the second occasion. To study the efficacy of the suggested imputation method, performances of the proposed estimators are performed in two different situations: with and without non-response. The preeminence of the suggested estimator has been established through empirical studies carried over some natural population dataset and artificially generated population dataset, which presents the soundness and usefulness of the suggested estimator in practice. Suitable recommendations to the survey statistician are also made