Popular culture as a mediator of Serbian-Croatian language contacts among young people: borrowing jargons

Rad se bavi utjecajem srpskog jezika na jezik mladih govornika hrvatskog jezika, do kojeg dolazi posredstvom pop-kulturnih sadržaja na srpskom jeziku, a koje mladi iz Hrvatske konzumiraju putem interneta i drugih medija. Pritom se posebna pažnja posvećuje njihovom poznavanju i upotrebi srpskih standardnih i supstandardnih leksema. Rad je organiziran u četiri cjeline. Prva, teorijska cjelina rada posvećena je prikazu obilježja jezika mladih (adolescenata i mladih odraslih) i mladenačkog žargona; utjecajima popularne kulture na jezik; pregledu temeljnih pojmova iz područja kontaktne lingvistike te pregledu srpsko-hrvatskih jezičnih odnosa u 21. stoljeću. U istraživačkoj cjelini rada povodi se istraživanje među studentima Filozofskog fakulteta u Zagrebu dobi između 18 i 25 godina o izloženosti pop-kulturnim sadržajima na srpskom jeziku te poznavanju i upotrebi leksema iz srpskog žargona te srpskog standardnog jezika. Isto istraživanje provedeno je među pripadnicima zrele odrasle dobi (od 35 do 50 godina) kako bi se utvrdile eventualne međugeneracijske razlike. Nakon prikaza rezultata istraživanja slijede rasprava i zaključak.This thesis deals with the influence of Serbian language on the language of young Croatian speakers, which comes through pop-cultural content that young people from Croatia consume via Internet and other media. Special attention is paid to their knowledge and use of Serbian standard and substandard lexemes. The thesis is organized into four parts. The first, theoretical part is devoted to the characteristics of the youth language and jargon, influences of popular culture on language, an overview of basic terms in the field of contact linguistics, and an overview of Serbian-Croatian language relations in the 21st century. The second part of the thesis is devoted to the research conducted among students of the Faculty of Humanities and Social Sciences in Zagreb (between the ages of 18 and 25). The research deals with the exposure of young Croats to Serbian pop-cultural content, and their knowledge and use of Serbian standard and substandard lexemes. The same research was conducted among adult respondents (from 35 to 50 years old) in order to determine possible intergenerational differences. The presentation of the research results is followed by a discussion and conclusion