[DO USUNIĘCIA] Crowdsourcing and what's next?

The globalization of the economy, the knowledge-based economy, the concept of Web 2.0, progress in the field of information technology, widespread virtualization, changing the university model and the need to optimize costs and improve learning outcomes – all this changes the perception of universities. The above conditions also mean that universities are to, inter alia, implement organizational and marketing innovations in university management, create infrastructure and new support and development technology for all participants of the education and research process, and develop new strategies, methods and tools in the field of promotion, distribution and pricing policy. Therefore, universities must reorganize various aspects of their functioning and look for solutions that allow them for adapting to the surrounding reality. This comes down to establishing relationships with the environment and including solving problems or creating innovation in the very environment. This also allows universities for implementing postulates of university openness and transparency. Collaboration with online communities can be a natural consequence of these guidelines. This chapter introduces the concept and essence of crowdsourcing, its components, typology, trends and the possibilities and limitations of crowdsourcing