Pengaruh Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Produk Minuman Boba (Studi Kasus Konsumen Street Boba Arifin Ahmad Pekanbaru)

This study aims to determine the magnitude of the influence of product quality and price on the purchasing decisions of boba drink products on street boba consumers in Arifin Ahmad Pekanbaru. The method used in this research is quantitative method and descriptive method. The sampling technique used was accidental sampling with a sample size of 100 people based on the Slovin formula with an error rate of 10%. The technique used is multiple linear regression technique. The results showed that the product quality (X1) and price (X2) variables simultaneously influenced the purchasing decision (Y) of boba drink products on street boba consumers Arifin Ahmad Pekanbaru