Analisis Strategi Pemasaran Syariah Dalam Meningkatkan Penjualan Produk Di Toko Bazmart 2 Pangkalan Kerinci KAB.Pelalawan

This study aims to describe the analysis of sharia marketing strategies in increasing product sales at Bazmart 2 Stores in Pangkalan Kerinci Kab. Pelalawan. Data collection techniques using interviews, questionnaires, and documentation from 12 respondents, namely managers and employees. This study uses a qualitative method of primary data. The results of this study can be concluded that the analysis of sharia marketing strategies to increase product sales at Bazmart 2 Pangkalan Kerinci Stores has been carried out in sharia. The marketing strategy carried out by Bazmart 2 Pangkalan Kerinci Store uses a 10-point marketing mix (9P+1C) consisting of product, price, place, promotion, people, process, physical evidence, promise, patience, customers centric strategies