GLOBAL VALUE CHAIN PRODUK PERIKANAN DARAT INDONESIA KE EROPA (STUDI KASUS: IKAN LELE DI SULAWESI SELATAN)

As the largest archipelagic country in the world with 16,771 islands (MMAF, 2020a), Indonesia naturally controls abundant natural resources (SDA). However, the international market for Indonesian fishery products faces strong competition from fish exporting countries from other countries, especially in Asia. For this reason, this study seeks to find out how to map the global value added chain (GVC) of Indonesian inland aquaculture products to Europe specifically by taking the case study of South Sulawesi catfish exports. This research uses a qualitative research type by collecting data through field studies and literature studies. The theory used in this study is the global value added chain (GVC). Using this theory, this research focuses on the added value that occurs in each value chain, finding out the actors who play a role, patterns of relationships and coordination that occur between actors from the local to the global market, as well as the challenges faced by local parties. Based on the data obtained, the GVC mapping of South Sulawesi catfish products shows a rather dominating relationship pattern between exporters and importers. Both earn the most profit in the value chain. This picture is not surprising even though it proves that the position of SMEs and small industries in the fisheries sector is still very low, even in a modular form of market coordination, where products are easy to codify