User-controlled Selective Metadata Removal Prior to Content Sharing

Image and video files include embedded metadata with information such as date and time of capture, location, camera type and settings, etc. When sharing such content with other users, e.g., via messaging, social media, etc. users sometimes prefer to remove some or all of the metadata. Current mechanisms for metadata removal are cumbersome and coarse, e.g., do not provide fine control to remove certain metadata while retaining other metadata. This disclosure describes flexible and seamless mechanisms for users to share content with others, with selective inclusion of metadata. The techniques provide a user interface that enables the user to choose the metadata to be included, to apply the selected setting to multiple content items, save default settings for various applications, etc. The techniques retain the benefits of the application or service features that use content metadata when the user is viewing or interacting with their own content