Dinamika komunikasi dakwah antarbudaya: Studi fenomenologi pada mubaligh di Yayasan Kasih Palestina Lampung

The borderless issue comes after the new era of globalization calls the urgency of being brought up all over the countries with no limit. This current issue has led the practice of da'wah being applied in many more huge areas by struggling at maintaining the virtue of each cultaral perspective across the countries. This study is aimed at investigating the way on how the acculturation of different cultures might get along and the strategy of da'wah among the cultures attributed to some Mubaligh at Kasih Palestina Lampung Foundation. The researcher adopted the theory of Alfred Schutz that advocating the perspective on how one particular environment belongs to one's characteristics of person. Thus, people may express themselves as the member of their community. In another hand, to cope with the phenomenon of da'wah communication dynamics between the two different cultures of Mubaligh, the assumption lies within the theory is closely related to the phenomenon of social interaction in which the behavior of individual person can be significantly affected by the process of imitating others' behavior. Another theory of adaptive interaction also reveals that for the two interlocutors by which the communication they are engaged, the synchronized interactional pattern can be found as indicating their involvement. Finally, accomodation theory generally supplies the background of the interlocutors' behavior by their intention and strategy to the engagement of their communication. The appropriate paradigm to explain the theory is by interpreting the situation where the interaction takes place by using the sociocultural approach. This research is a qualitative research. The techniques used in gathering the data are observation, interview and documentation. The data gathered will be further analyzed by employing the procedures of phenomenology in several main steps: describing all the relevant data of subjects' experience, making a highlight of the statements, classifying the highlighted statements, describing the nature, and writing a complex description. The result of this study shows that there is a higher dynamics da’wah communication existed in the interaction between the Mubaligh and the society. The dynamics communication observed can be further categorized as an integrative communication by which the integration of a new culture with the prior culture of the Mubaligh can affect significantly to the acquisition of their new culture. In some recommendations, there is still a need for the Mubaligh to have a better adaptation with the society and the environment they live within, a better adjustment of da'wah activities can be done by understanding the virtue of the local culture, and implementing an appropriate strategy is strongly pivotal to enhance the performance of da’wah in the future. Therefore, a further study is still needed to conduct a research on the process of adaptation by employing a comprehensive manners to enlarge the perspective of the current practice