AbstractThis research is entitled “Legal Protection of Consumers by Financing Companies Based on Law Number 8 of 1999 concerning Consumer Protection. The problem studied in this research is the legal protection for consumers by finance companies based on Law Number 8 of 1999 concerning Consumer Protection. The research method in this study uses a normative juridical approach. The results of the study were analyzed using a qualitative normative analysis method. The study results show that consumers have their rights protected, especially in Article 4 letters g and h of Law Number 8 of 1999 concerning Consumer Protection. This study concludes that business actors based on the decision of the Consumer Dispute Settlement Body Assembly to carry ...