IT Alignment and its Influence on Digital Transformation Success

Managing digital transformation is a complex enterprise dependent on various organisational, managerial, and technological factors. Among others, the influence of factors related to IT alignment on digital transformation is recognised. This study attempts to establish the significance of eight organisational and managerial factors (organisational agility, organisational structure, organisational culture, leadership skills, digital metrics, HR management, stakeholder relationships, and external domain alignment). Our aim is to investigate whether these factors’ influence on IT alignment affects the success of digital transformation in public organisations. The proposed conceptual research model, founded on related prior studies, was tested with quantitative data collected through a survey from 402 leaders. Our results indicate that IT alignment is positively related to digital transformation success in public organisations. However, the PLS-SEM analysis reveals a varying degree of influence among the factors on IT alignment as organisations undertake digital transformation