Chartering Methods and Web Marketing Strategy of Shipping and Yachting Companies

The aim of this thesis was the investigation of the implementation of the digital marketing in chartering strategies that are followed by yacht and maritime companies. The tools that were selected for the survey about digital marketing were the bibliographic research and the web presentation of these companies because the bibliography is quite rich for those industries. The information from their social media channels was gathered regarding to their followers, the frequency of their posts and their web rank. Valuable results were extracted from the international ‘Erasmus + Skills4CMT’ project coordinated by Satakunta University of Applied Sciences and ‘Sea Tourism’ seminars which have been organised by the researcher. As a key speaker about the digital marketing, information was collected and lack of knowledge in this sector among the attendees resolved. During a web investigation, cargo ship companies were located and examined through their social media pages and Alexa rank tool. Their digital presence was implemented via LinkedIn, Facebook and their websites. The results could be used for further research about each kind of maritime and yacht charter company. Maritime companies may be inspired to adopt new methods to reach or engage with potential customers and the stakeholders