How to grow company awareness through Instagram; Case company: Beauty Code Clinic Helsinki

In the modern world, social networks are becoming more and more popular and widespread as advertising platforms. The role of social media marketing is becoming increasingly important in any business as the number of users is exploding and so is the number of potential customers for any business. Instagram occupies a leading position among social networks that are used for promotion. In this thesis, the author reveals why Instagram marketing is so popular and important at the present time and how it affects the development of companies. The work describes why it is on this social platform that businesses develop efficiently and quickly. The author shares her knowledge and puts it into practice to grow the business of the commissioning company. The thesis describes the entire process of the project and its outcomes. In conclusion, the results of the work are described and practical advice is highlighted. The commissioning company, for which this project was made, started its activity quite recently. The company works in the beauty industry, providing various cosmetology services. At the moment, the company is operating at a loss, as it does not yet have the proper number of customers. In the thesis, the author describes the development plan and implements it on the Instagram platform. With this plan, the company will be able to develop its business as efficiently as possible and at a minimal cost. The theoretical framework touches upon the advantages of Instagram as a social network, its trends in 2022, content marketing and targeted promotion, and other methods of interaction with potential customers, attention will also be paid to the stages of planning and marketing strategy on Instagram. The final chapter brings together tips for promoting a business on the Instagram platform and summarizes the results of the work done. By continuing to implement the development proposals provided by the author, a case company can raise its business to a new level