The impact of international business activity of Walton on its business growth : Analysing business growth in the foreign target market of India

The research aimed to show how Walton is achieving business growth in its local and foreign target markets due to its international business activities. Walton Group, Bangladesh's biggest local electronics manufacturer, has been chosen as the case study organisation. Walton services customers throughout the world, making it an international company. Walton began their adventure in 1977 and has grown into a titan in the electronics sector 44 years later. International businesses come in a variety of shapes and sizes. Imports and commodities, authorizing, diversifying, rethinking, offshore, joint ventures, worldwide organisations, and new direct enterprises are all examples. Organisations can use Worldwide Business to expand their operations into new business areas and reach out to worldwide crowds. The discussion topic is International Business, including what it is, what it entails, how firms function in other markets, the cultural and linguistic issues of marketing in a foreign area, and how businesses should advertise themselves worldwide, with examples. The purpose of this thesis was to look into how Walton operates worldwide with foreign audiences and how successful its techniques have been. Also, the thesis sought to explore how Walton's global commercial activities affect its company growth in India. After analysing qualitative data, it is found that Walton is on the proper direction and the company is successfully utilising international business opportunities to secure its growth and prospect