Adapting local electronic commerce

This thesis examined how local people think of buying through national e-commerce instead of buying from international companies. And what kind of idea the locals believe shopping from national retails instead of purchasing international market. Most of the Finnish people know how to purchase electronic shopping inside of the country, but the foreigners are not well adapted, they just think international companies when they hear about e-commerce. The theoretical framework of this thesis explained the existing e- commerce market and the history of e-commerce and how the locals adapted to the current technological trends and the future tools of electronics. The aim of this thesis was to research how locals use local e-commerce retail. Secondly, the thesis was aimed to look into the E-commerce after the Covid-19 pandemic in general views. The empirical part was used as a primary source, and the theory part or literature was based on by books in the libraries, journals, internet sources that are reliable and newsworthy. The commissioner is IGLOBAL Solution Puhelinhuolto in Pietarsaari that provides e- commerce service and is one of the local retailers