Evaluating ecommerce websites cognitive efficiency: An integrative framework based on data envelopment analysis

This paper presents an integrative framework to evaluate ecommerce website efficiency from the user viewpoint using Data Envelopment Analysis (DEA). This framework is inspired by concepts driven from theories of information processing and cognition and considers the website efficiency as a measure of its quality and performance. The framework is implemented to compare 52 ecommerce websites that sell products in the information technology and media market