Add to ORKGThis paper has been conceived on the basis of an ample interpretation of tertiary sector marketing planning that, along with the instruments and techniques from which it stems, constitutes the essential condition to operate in competitive markets. The concept of planning is examined in its stages, its importance and the benefits for the tertiary sector in implementing scheduling. The marketing plan model proposed here for the banking sector is examined in detail through the steps towards implementing a plan leading to business improvement
The aim of the thesis is to suggest a marketing strategy for a specific company, including the marke...
The business sector has long recognized the contribution of marketing planning in the financial succ...
Fundamental Problems of Bank Planning with special reference to Banks in the Long-term Credit Busine...
This paper has been conceived on the basis of an ample interpretation of tertiary sector marketing p...
The following paper is focused on the operating conditions for the implementation of tertiary sector...
The paper aims to highlight the strategic planning role and place in bank marketing, define the conc...
The paper aims to highlight the strategic planning role and place in bank marketing, define the conc...
Management in banks has a unique aim, which is to create a clear picture of the appropriate directin...
The increasing competition in the banking industry and the globali-zation of the financial markets h...
Marketing strategy is the effective deployment and coordination of marketing resources to achieved ...
In the expanding retail banking sector of the 1990s, companies have to become increasingly customer-...
In public services, the political component of the marketing environment has a major importance, as ...
Marketing planning is widely used by businesses from all areas of industry to implement the componen...
In this thesis I would like to present a discussion on some issues of critical importance to the ban...
The main subject of my Master´s thesis has been to set up a proposal of marketing strategy for the d...
The aim of the thesis is to suggest a marketing strategy for a specific company, including the marke...
The business sector has long recognized the contribution of marketing planning in the financial succ...
Fundamental Problems of Bank Planning with special reference to Banks in the Long-term Credit Busine...
This paper has been conceived on the basis of an ample interpretation of tertiary sector marketing p...
The following paper is focused on the operating conditions for the implementation of tertiary sector...
The paper aims to highlight the strategic planning role and place in bank marketing, define the conc...
The paper aims to highlight the strategic planning role and place in bank marketing, define the conc...
Management in banks has a unique aim, which is to create a clear picture of the appropriate directin...
The increasing competition in the banking industry and the globali-zation of the financial markets h...
Marketing strategy is the effective deployment and coordination of marketing resources to achieved ...
In the expanding retail banking sector of the 1990s, companies have to become increasingly customer-...
In public services, the political component of the marketing environment has a major importance, as ...
Marketing planning is widely used by businesses from all areas of industry to implement the componen...
In this thesis I would like to present a discussion on some issues of critical importance to the ban...
The main subject of my Master´s thesis has been to set up a proposal of marketing strategy for the d...
The aim of the thesis is to suggest a marketing strategy for a specific company, including the marke...
The business sector has long recognized the contribution of marketing planning in the financial succ...
Fundamental Problems of Bank Planning with special reference to Banks in the Long-term Credit Busine...