Value, Volume And Geography Of New Wine Markets

The international wine trade is growing and his composition in terms of wine categories and the role of participants as importer or exporter are changing. The major change is the increase of weight on global import of small importers and, particularly, of many countries in the past rather far from wine international trade (small non traditional importing countries). Indeed, in the period 2004-2009, almost all the growth in value and two thirds of the growth in volume of international wine trade has been generated by the small importers; these countries are therefore the ones most actively contributing to the dynamic of world wine demand. The change of the structure of the demand for wine import is determining also a new interest for bulk wine. The competitive performance of supplier in the wine market of small importing countries is not uniform. Considering the larger supplier, France and Italy, is remarkable the better performance of France on small non traditional importing countries. Chile and Argentina are dominating the international trade toward Latin America