Pengaruh Karakteristik Wirausaha dan Komitmen Wirausaha terhadap Kinerja Usaha

Penelitian ini bertujuan menganalisis faktor internal berupa karakteristik kewirausahaan dan komitmen wirausaha sebagai kunci keberhasilan kinerja UMKM. Sampel dalam penelitian ini adalah para pelaku usaha UMKM di Yogyakarta. Penelitian ini menggunakan data primer. Teknik pengambilan sampel dalam penelitian ini menggunakan purposive sample. Sebanyak 74 responden berpartisipasi dalam penelitian Alat pengumpulan data yang digunakan dalam penelitian ini adalah berupa kuesioner yang didistribusikan secara online. Data dalam penelitian ini diolah menggunakan SPSS dengan metode analisis regresi linear berganda. Hasil penelitian ini menunjukan adanya pengaruh positif signifikan karakteristik wirausaha dan komitmen wirausaha terhadap kinerja usaha. Kata Kunci : Karakteristik Wirausaha, Komitmen Wirausaha, Kinerja UsahaMicro, Small and Medium Enterprises or so-called MSMEs are an important part of the economy of a country or region, as is what happened in Indonesia. To support the improvement of business performance in a person is influenced by several individual characteristics that have an important role in the successful performance of a business entity. Entrepreneurial characteristics have an important role in shaping one's mental attitude, the power of innovation, creativity, courage, perseverance, spirit of hard work, fighting power that synergizes with knowledge, skills and vigilance determine business success. This study aims to analyze internal factors in the form of entrepreneurial characteristics and entrepreneurial commitment as the key to the success of MSME performance. The sample in this study were MSME business actors in Yogyakarta. This study uses primary data. The sampling technique in this study used a purposive sample. A total of 74 respondents participated in the study. The data collection tool used in this study was a questionnaire distributed online. The data in this study were processed using SPSS with multiple linear regression analysis method. The results of this study indicate that there is a significant positive effect of entrepreneurial characteristics and entrepreneurial commitment on business performance.Keywords: Entrepreneurial Characteristics, Entrepreneurial Commitment, Business Performanc