Leveraging popular music heritage as sustainable cultural infrastructure in small cities

Popular music and its heritage increasingly feature as a component of creative city strategies and urban regeneration agendas. However, local governments of small cities face challenges in replicating the cultural policies and strategies popularised by big cities. Focusing on two Australian small cities–Wollongong, New South Wales and Redcliffe, Queensland–this article draws on examples of popular music heritage activity including the Bee Gees Way and Steel City Sound. What emerges is a discussion of the different ways in which these small cities have leveraged their music histories as cultural infrastructure as well as the disparity of support between the two cases from respective local governments. The case studies demonstrate the need for local governments to adopt approaches that cut across the continuum of heritage practice–bringing together unauthorised, self-authorised and authorised discourses and activities that foster passion and support from a range of stakeholders of popular music’s past. The article highlights that capitalising on and sharing resources, expertise and networks, and a commitment to continued investment by local government and the wider community, is essential for creating sustainable cultural infrastructure in small cities