The selection of instant messaging or e-mail: College students\u27 perspective for computer communication

Purpose Instant messaging and e-mail are popular communication methods on college campuses. However, students\u27 perceptions of the two technologies vary greatly. This study seeks to investigate the differences between instant messaging and e-mail. Design/methodology/approach A survey was given to 545 college students. Findings Instant messaging is perceived as offering many advantages over e-mail including conveying emotions, building relationships and ease of use (EU). Users are more likely to use symbols with their instant messages to help communicate. College students find both technologies to be easy to use, but show a preference for the EU of instant messaging. However, despite its perceived functional benefits, instant messaging is only the favored form of communication for personal and social relationships. Originality/value This paper builds on existing research by discussing information richness, EU, the use of emotions, multimedia, playfulness, flow, cognitive fit theory, bounded rationality, perceived commitment, and user satisfaction in the course of the study. © 2007, Emerald Group Publishing Limite