Add to ORKGPurpose: This study aims to analyse the correlation between personality, shop enjoyment, impulsive buying tendency and impulsive buying behaviour statistically. Design/methodology/approach: This study is a quantitative study. Findings: From all the hypotheses proposed, only 3 out of 7 that are significant and supported Research limitations/implications: The respondents of the study are 100 consumers of Transmart Ngagel, Surabaya. Practical implications: 3 out of 7 hypotheses are supported and significant. Paper type: This is categorised as case study. Keyword: impulsive buying behaviour, impulsive buying tendency, personality, shop enjoymen
Consumer behavior undergoes a very dynamic and significant development, which is caused by various f...
Using a sample of 163 consumers, the study provided evidence that arousal and perceived risk had ef...
The purpose of this study would be to see how certain variables, such as Store Atmosphere and Hedoni...
Purpose: This study aims to analyse the correlation between personality, shop enjoyment, impulsive b...
ABSTRACT Marketing process in a company will be successful if they can understand the unique char...
The purpose of this study is to investigate the influence of Personality, shopping enjoyment &...
This research which is guided by impulse buying literature and “Stimulus-Organism Response (S-O-R) m...
Purpose: This research aims to determine which type of The Big Five Personality impacted the impulsi...
Normally impulse buying is considered to take place in the presence of extrinsic factors which lure ...
To study and identify the significance of six particular internal and external factors that influenc...
Item does not contain fulltextThis dissertation's objectives were to validate impulse buying tendenc...
Purpose: To study and identify the significance of six particular internal and external factors that...
The purpose of this study was to explain the effect of promotion on impulsive buyers and to explain ...
This research examined the influence of money availability and idea shopping on impulsive buying beh...
This study examined the influence of impulsivity and values orientations on impulsive buying tendenc...
Consumer behavior undergoes a very dynamic and significant development, which is caused by various f...
Using a sample of 163 consumers, the study provided evidence that arousal and perceived risk had ef...
The purpose of this study would be to see how certain variables, such as Store Atmosphere and Hedoni...
Purpose: This study aims to analyse the correlation between personality, shop enjoyment, impulsive b...
ABSTRACT Marketing process in a company will be successful if they can understand the unique char...
The purpose of this study is to investigate the influence of Personality, shopping enjoyment &...
This research which is guided by impulse buying literature and “Stimulus-Organism Response (S-O-R) m...
Purpose: This research aims to determine which type of The Big Five Personality impacted the impulsi...
Normally impulse buying is considered to take place in the presence of extrinsic factors which lure ...
To study and identify the significance of six particular internal and external factors that influenc...
Item does not contain fulltextThis dissertation's objectives were to validate impulse buying tendenc...
Purpose: To study and identify the significance of six particular internal and external factors that...
The purpose of this study was to explain the effect of promotion on impulsive buyers and to explain ...
This research examined the influence of money availability and idea shopping on impulsive buying beh...
This study examined the influence of impulsivity and values orientations on impulsive buying tendenc...
Consumer behavior undergoes a very dynamic and significant development, which is caused by various f...
Using a sample of 163 consumers, the study provided evidence that arousal and perceived risk had ef...
The purpose of this study would be to see how certain variables, such as Store Atmosphere and Hedoni...