GreenPeace Strategy in Handling Plastic Waste in DKI Jakarta 2017-2020

The increase in the amount of plastic waste is a worrying environmental problem, due to the nature of plastic that is difficult to decompose. This article analyzes GreenPeace's strategy for handling plastic waste problems in Jakarta during 2017-2020 and the obstacles that occur in implementing the strategy. The research uses qualitative research methods, data collection comes from primary data through interviews with informants and secondary data through literature studies from various sources. Using the theory of NGO strategy put forward by John McCormick to see the GreenPeace method in solving the problems that occur. The results showed that GreenPeace carried out several strategies in handling plastic waste in Jakarta with a tendency to use five of the nine strategies described by John McCormick, namely the strategy of working with Elected Officials, Bureaucrats, and Employess of corporations by holding activities with the theme of plastic waste, raising and spending money. for campaigns on environmental issues including plastic waste, campaigning and organizing public protests conducted several times with other communities, promoting media coverage of environmental as a tool to expand the issue of plastic waste, exchanging information in the form of workshops and educational activities, undertaking research to produce accurate data, generating local community involvement in environmental protection to increase public awareness. GreenPeace's obstacles in carrying out strategies from the government's external side in addressing existing problems and industrial companies that continue to use single-use plastic without immediately looking for other alternatives. While the internal side is the lack of intensity of GreenPeace in advocating the government.Abstract :  Peningkatan jumlah sampah plastik merupakan permasalahan lingkungan yang mengkhawatirkan, karena sifat plastik yang sulit terurai. Artikel ini menganalisa strategi GreenPeace terhadap penanganan permasalahan sampah plastik di Jakarta selama tahun 2017-2020 dan hambatan yang terjadi dalam pelaksanaan strategi. Penelitian menggunakan metode penelitian kualitatif, pengambilan data bersumber dari data primer melalui wawancara terhadap narasumber dan sekunder melalui studi literatur dari berbagai sumber. Menggunakan teori strategi LSM yang dikemukakan Jhon McCormick untuk melihat metode GreenPeace dalam menyelesaikan permasalahan yang terjadi. Hasil penelitian menunjukkan bahwa GreenPeace melakukan beberapa strategi dalam penanganan sampah plastik di Jakarta dengan kecenderungan menggunakan lima dari sembilan strategi yang dijelaskan oleh Jhon McCormick yaitu strategi working with Elected Officials, Bureaucrats, and Employess of corporations dengan mengadakan kegiatan bertema sampah plastik, raising and spending money untuk kampanye isu lingkungan termasuk sampah plastik, campaigning and organizing public protest yang dilakukan beberapa kali bersama komunitas lainnya, promoting media coverage of environmental sebagai alat untuk memperluas isu sampah plastik, exchanging information berupa workshop dan kekgiatan edukatif, undertaking research guna menghasilkan data yang akurat, generating local community involvement in environmental protection untuk meningkatkan kesadaran masyarakat. Hambatan GreenPeace dalam menjalankan strategi dari sisi eksternal pemerintah dalam menyikapi permasalahan yang ada serta perusahaan industri yang tetap menggunakan plastik sekali pakai tanpa segera mencari alternatif lain. Sedangkan sisi internal yaitu kurangnya intensitas GreenPeace dalam mengadvokasi pemerintah. Keywords: civilsociety;politiklingkungan;GreenPeace;sampahplastikÂ