Prospects of Chrysanthemum Development in North Sulawesi

Tomohon City is the largest producer of chrysanthemum in the North Sulawesi. The aim of the research: to analyze the prospect of chrysanthemum development. The study was conducted in five sub-districts in Tomohon City, in May – October 2021. The samples are 50 chrysanthemum farmers, and 7 ornamental plant traders. Data analysis uses descriptive analysis, SWOT analysis, and financial feasibility analysis. The results showed that: The prospect of developing Chrysanthemum in Tomohon City has good prospects, where the potential is in the many events or local celebrations that always require cut flowers. These regular moments include Thanksgiving, Christmas and New Year. There are also National and International events such as TIFF, Bunaken Festival, Lembeh Festival, Tondano Festival, Manado Fiesta, Export opportunities are mainly supported by direct flights to several countries, such as: Singapore, Malaysia, Philippines, China (7 cities), and Japan. Financial feasibility of chrysanthemum farming in Tomohon City with an R/C Ratio indicator of 2.30; BEP for production volume: = 4558,952 stalks. This means that the turning point is reached if Chrysanthemum is produced: 4558,952 stalks/screen house. BEP for production price; IDR. 1,477. That is, the turning point is reached if the selling price of Chrysanthemum is IDR. 1,477