EKSISTENSI KERAJINAN GERABAH TRADISIONAL DI DUSUN PRECET BLITAR MELALUI DESA WISATA EDUKASI KAMPUNG GERABAH

In contrast to other craftsmen who experienced a decline, the traditional pottery industry in Precet actually experienced an increase. The purpose of the study was to determine the strategy of the pottery craftsmen in Precet Hamlet in maintaining their culture so that traditional pottery crafts still exist. The research was conducted in Precet, Plumpungrejo, Kademangan, Blitar. Using this type of qualitative research with a case study approach. Determination of research subjects by purposive sampling method. Data collection techniques are interviews with five informants, observation, and documentation. as for the data validity technique using source triangulation and data analysis is carried out through the stages of Miles and Huberman. The results of this study are people who still maintain their culture from generation to generation, innovations that continue to be carried out according to market needs, and a supportive surrounding environment so that the traditional pottery industry survives. This research is examined using the theory of structural functionalism from Talcot Parson. Parson coined the famous scheme of functions known as the acronym AGIL. The existence of this research is expected to be used as a motivation to continue to innovate with modern technology that helps facilitate craftsmen in making pottery.Precet Hamlet is one of the major pottery industry centers in Indonesia, which is located in Blitar. The strategy of maintaining the existence of pottery is related to the pottery production system and marketing. This study uses a qualitative method with a phenomenological approach. Determination of research subjects with purposive sampling method with criteria in accordance with the research focus. Data collection techniques in the form of interviews. observation and documentation. As for the analysis technique, the author uses the theory of structural functionalism from Talcot Parson. Parson created a prominent function schema known as the acronym AGIL. In order for the social system to continue to run well, there are at least four functions that must be integrated with each other, namely Adaptacion, Goal attainment, Integration, and Latent. When these four functions can run well and smoothly, a strategy for the development of the traditional craft industry will be formed. It can be seen from the making of Precet Blitar Hamlet into a Pottery Educational Tourism Village is a good practice from the traditional craft industry development strategy which has failed so far.Precet Hamlet is one of the major pottery industry centers in Indonesia, which is located in Blitar. The strategy of maintaining the existence of pottery is related to the pottery production system and marketing. This study uses a qualitative method with a phenomenological approach. Determination of research subjects with purposive sampling method with criteria in accordance with the research focus. Data collection techniques in the form of interviews. observation and documentation. As for the analysis technique, the author uses the theory of structural functionalism from Talcot Parson. Parson created a prominent function schema known as the acronym AGIL. In order for the social system to continue to run well, there are at least four functions that must be integrated with each other, namely Adaptacion, Goal attainment, Integration, and Latent. When these four functions can run well and smoothly, a strategy for the development of the traditional craft industry will be formed. It can be seen from the making of Precet Blitar Hamlet into a Pottery Educational Tourism Village is a good practice from the traditional craft industry development strategy which has failed so far.