PENGARUH SIKAP, NORMA SUBJEKTIF, DAN KONTROL PERILAKU YANG DIRASAKAN TERHADAP MINAT PERILAKU PENGGUNAAN M-PAYMENT DI KOTA PALEMBANG

Communication technology is an important thing to follow because it can make it easier for someone to do activities, one of which is M-Payment. The purpose of this study was to analyze the effect of attitude, subjective norm, and perceived behavioural control (PBC) on behavioral intention in m-payment users in Palembang. The type of research used is a survey involving 100 respondents who using M-Payment. The sampling technique in this study used is purposive sampling technique. Samples are collected by distributing questionnaires. The analysis technique used is multiple regression analysis. The results obtained were partially and significantly variable attitude, subjective norm, and perceived behavioural control (PBC) had an effect on behavioral intention in m-payment users in Palembang. The F test also found that simultaneously the attitude, subjective norm, and perceived behavioural control (PBC) variables influence behavioral intention in m-payment users in Palembang. Keyword: Attitude, subjective norm, perceived behavioural control and behavioral intentio