Exploring the Fundraising Platform Innovation Model from the Perspective of Strategic Entrepreneurship

[[abstract]]企業面臨有限資源與環境衝擊的狀況下，對內外在環境中資源掌握與機會進行創新。尤其創投企業更需具備此重要策略性發展能力 。故， 本文以 Hitt等學者（2001）提出策略創業之機會辨識、市場定位、資源配置、機會開發此四構面為本研究架構，蒐集本個案次級資料，資料來源以新聞報導、雜誌專訪、政府機關開放性資料，刪除重覆與不相關事件後，並經確認為76則分析事件數，採文本分析法進行分析、判讀，並歸納整合出各事件的開放編碼，主軸編碼與次構面編碼，歸納募資平台創新創業演化歷程 。本研究結果獲得以下結論，本創投產業於機會辨識過程中，基於自身領域專長與資源條件尋求適當的投資標的合 作；創投企業進行市場定位時，先行辨識出消費者需求而開發的產品， 能在市場獲得領導之優勢；若處於資源配置階段的企業，掌握產業趨勢並創造發展經營決策得以維持競爭優勢；在機會開發階段中，發展成熟的企業須能提供現有顧客新產品服務，增加產品需求以拓展新市場。文末，並提出創新創業之理論與實際管理意涵。[[abstract]]In the face of the impact of limited resources and the environment, companies are innovating on resource grasp and opportunities in the environment, both internally and externally. In particular, venture capital companies need to have this important strategic development capability. From the perspective of strategic entrepreneurship, this study explores the evolution of data startups in innovation and entrepreneurship. In this paper, Hitt and other scholars (2001) proposed the four facets of strategic entrepreneurial opportunity identification, market positioning, resource allocation, and opportunity development as the research framework to collect secondary information for this case. The source of the data is news reports, magazine interviews, government There are a total of documents and other information from the agency. After deleting duplicate and irrelevant incidents, and the number of incidents was confirmed to be 76. The text analysis method was used for analysis and interpretation, and the events were summarized and integrated The open coding, main axis coding and sub-facet coding are included in the strategic entrepreneurial facet.The results of this study conclusions are put forward. In the process of opportunity identification, the venture capital industry seeks suitable investment targets based on its own field expertise and resource conditions. When positioning the market, products that are developed by identifying consumer needs first can gain a leadership advantage in the market; if the company is in the resource allocation stage, grasp the industry trend and create operating decisions that can overcome the development dilemma to maintain a competitive advantage; In the development stage of the industry, mature enterprises must be able to provide new products and services to existing customers, increase product demand to expand new markets. At the end of the article, it also puts forward the theoretical and practical management implications of innovation and entrepreneurship