Applying AHP in Packaging Design Research of Nebulizers

[[abstract]]包裝設計是一門設計藝術科學，它與產品是如影隨形的，並使產品具有安全性及美觀性，貨架上最引人注目的非產品本身，而是最有感的外包裝，故藉由包裝提升產品優勢、提高購買率是值得探究的一件事。本研究經文獻探討得知醫用型噴霧器之相關領域研究極為稀少，但此產品在保健及治療呼吸道系統已日趨成為有效且方便的日常醫療產品，人們對此類醫療產品的需求量亦越來越多，故本研究以醫用型噴霧器之包裝設計來做探討，本研究共分做三階段：第一階段依據文獻廣泛蒐集並篩選出包裝設計主要評估準則（外觀與結構、色彩、文案編排、圖形設計、成本、品牌）和二十三個次要評估準則，再應用層級分析程序法（即AHP法）將醫用型噴霧器包裝設計建立層級架構圖，使用AHP專家問卷評選出醫用型噴霧器包裝設計主準則依序為色彩、圖形設計、文案編排、品牌、成本、外觀與結構。第二階段依據第一階段分析出的設計要素進行三款醫用型噴霧器包裝設計提案作為研究案例。第三階段對此三款設計案進行發放專家及消費者問卷調查，專家評分結果排序為A>B>C；而消費者的評分結果排序為A>B>C，兩者群體的結果評分結果相符，因此專家所評選的設計方案是能符合大眾消費者的需求的。因此，具經驗之設計師規劃個案時，需要考量的不將只是視覺掌握和結構創新設計，更重要的是全盤瞭解產品背後所影響消費者購買的因素，以利產品包裝的整體視覺設計，故本研究期能客觀地將此量化的數據提供給醫療業者及設計師，在提案時列為重要的評估依據，期能更加符合消費者需求，將為公司及消費者雙方都帶來最大的效益。[[abstract]]Packaging design is a design art science. It goes hand in hand with the product and makes the product safe and beautiful. The most eye-catching thing on the shelf is not the product itself, but the most emotional outer packaging, so how to make the packaging It is worth discussing to stand out in design and increase the purchase rate. According to the literature discussion in this research, it is known that the research on medical sprayer is extremely rare, but this product has become an effective and convenient daily medical product in health care and treatment of the respiratory system, and people’s demand for such medical products is also increasing. The more, so this research is based on the packaging design of Nebulizers. This research is divided into three stages. In the first stage, the main evaluation criteria of packaging design (appearance and structure, color, copywriting, etc.) are extensively collected and selected based on relevant literature. , Graphic design, cost, brand) and 23 secondary evaluation criteria, and then use the Analytic Hierarchy Process (AHP) to establish a hierarchical structure diagram for the packaging design of Nebulizers, and use AHP expert questionnaires to select medical The main principles of packaging design for use-type sprayers are color, graphic design, copywriting, brand, cost, appearance and structure in order. Continue to make three medical sprayer packaging design proposals based on the design elements analyzed in the first stage and use them as research cases. In the second stage, a questionnaire survey of experts and consumers was conducted for these three design cases. The ranking of the expert scores was A>B>C and the ranking of the consumer scores was A>B>C, The results showed consistent results Rating results of both groups. Therefore, the design scheme selected by the experts can meet the needs of mass consumers. Therefore, when planning a case, an experienced designer needs to consider not only visual mastery and structural innovation design, but also a comprehensive understanding of the factors behind the product that affect consumer purchases to facilitate the overall visual design of product packaging. During the research period, this quantitative data can be objectively provided to medical professionals and designers as an important evaluation basis when making proposals. It is expected that it will be more in line with consumer needs and will bring maximum benefits to both the company and consumers