Develop The Operation Plan of Local Characteristic Homestay : Take One in Chenggong Township,Taitung as An Example

[[abstract]]台灣是四面環海的海島型國家，全台各地的海岸線各具特色，隨著經濟的開發與社會發展，加上自然氣候變遷帶來的影響，相較於人口稠密的西海岸，東海岸仍保留原始及自然美麗的景觀，其中東部台11線則有最美海岸線稱號，無論是從南迴公路繞行到台東、或者由北部一路下行到東海岸，群山峻嶺與雄偉壯闊的大海，都讓遊客驚呼不已；台東縣成功鎮位於台11線的中點，在花東交界處，有海岸山脈最高峰「新港山」、東海岸最大漁港「新港漁港」，三仙台、彩虹瀑布是民眾出遊的人氣景點，坐擁豐富自然景觀及農漁業資源，人口在台東縣排名第三，深具發展為觀光重鎮的實力，但與知本溫泉、離島綠島及近期較夯的花東縱谷路線相較之下，知名度稍遜，學生是在地出身，原長期旅居海外，2018?返鄉，計畫在當地經營民宿，本研究將以旅宿經營角度出發，以SWOT 分析，針對台東縣成功鎮發展觀光產業的優缺點做出分析，並點出特色民宿如何結合社區營造、地方特色，做為未來發展及著重行銷的方向，包括短期旅行及深度旅遊，以吸引更多遊客前來，也帶動地方發展、活化周邊產業，創造雙贏。[[abstract]]Taiwan is an island country surrounded by the sea. The coastline of Taiwan has its own characteristics. With economic development and social development, coupled with the impact of natural climate change, compared with the densely populated west coast, the east coast remains pristine. And the natural beauty of the landscape, the Eastern Taiwan Route 11 has the title of the most beautiful coastline. Whether it is from the South Loop Highway to Taitung, or from the north all the way down to the east coast, the mountains and the majestic sea will make tourists Shocked; Taitung County Chenggong Township is located at the midpoint of Taiwan Line 11. At the junction of Huadong, there is the highest peak of the Coastal Mountains "Xingang Mountain" and the largest fishing port on the east coast "Xingang Fishing Port". Sanxiantai and Rainbow Falls are popular among the people. The scenic spot is rich in natural landscapes and agricultural and fishery resources. The population ranks third in Taitung County. It has the strength to develop into a major tourist town, but it is compared with Zhiben Hot Springs, outlying islands and green islands and the recently tamed Huadong Rift Valley route. The students are of local origin. They originally lived abroad for a long time. In 2018, they plan to operate a homestay in the local area. This research will start from the perspective of accommodation management and SWOT analysis to develop the tourism industry in Chenggong Town,Taitung County. Make an analysis of the advantages and disadvantages of the hotel,and point out how the characteristic homestay combines community creation and local characteristics as the direction of future development and marketing, including short-term travel and in-depth tourism, to attract more tourists and promote local development. Revitalize peripheral industries and create a win-win situation