Sustainable Value Co-creation in the Fashion Industry

[[abstract]]永續價值共創促進並鼓勵消費者積極參與企業的研發、設計和生產過程，以解決問題，創造新的產品或是服務概念，與企業共同為時尚產業帶來永續價值。本研究旨在製定指導方針，以實現時時尚產業的永續價值共創。本研究目的確定如下：（1）探討時尚產業在永續價值共創理論下的發展 （2）以「供應商網絡」、「消費者網絡」、「社會」、「環境」、「經濟」五大構面發 展出33項標準因素，作為作為模糊德菲法(Fuzzy Delphi Method)問卷分析之表格（3）為幫助時尚產業的相關管理階層採用永續價值共創定指導方針提供適當的標準。本研究以模糊德爾菲法（FDM）方法作為研究方法，並為時裝行業屬性中的永續價值共創的初始集合提供意見，這些意見來自時尚產業專家組。 結果表明，最重要的前五個標準是促進永續消費教育（C18）、綠色採購行為（C9）、品牌意識（C33）、有效的政府政策（C28）和消費者參與（C8）。這些結果為時尚產業提供了真實和準確的了解，並為時尚產業的相關管理階層管理開發行動方案。由於初始屬性是從以往文獻和產業專家那裡獲得的，可能會導致現有研究導致框架不完整。本研究僅限於台灣永續價值共創中的5個方面和33個標準，造成了結果推廣的局限性。[[abstract]]Sustainable value co-creation promotes and encourages customers to actively participate in the R&D, design, and production process of enterprises, so as to solve problems, create new products or service concepts, and bring sustainable value to the fashion industry together with enterprises. The purpose of this study is to formulate guidelines to realize the sustainable value creation of the fashion industry. The objective of this study is as follows: (1) Explore the development of the fashion industry under the theory of sustainable value co-creation; (2) Develop 33 criteria from five aspects: "supplier network", "consumer network", "society", "environment" and "economy", which can be used as the questionnaire analysis form of Fuzzy Delphi Method (FDM); (3) To provide appropriate standards for helping the relevant management of fashion industry to adopt sustainable value co-creation guidelines. This study uses the Fuzzy Delphi Method (FDM) method as the research method and provides opinions on the initial set of sustainable value co-creation in the attributes of the fashion industry. These opinions come from the fashion industry expert group. The results show that the top five most important standards are promoting sustainable consumption education (C18), green purchasing behavior (C9), brand awareness (C33), effective government policies (C28), and consumer participation (C8). These results provide a true and accurate understanding of the fashion industry and develop an action plan for the relevant management of the fashion industry. Because the initial attributes are obtained from previous literature and industry experts, the existing research may lead to an incomplete framework. This study is limited to 5 aspects and 33 standards in Taiwan Province's sustainable value co-creation, which results in the limitation of results promotion