Traditionally, luxury has not been easily accessible to the mass due to unique distribution and pricing conventions. This has not changed even with the rise of online shopping; managers of luxury fashion brands who prioritise customer experience continue to advocate for physical retail stores. Research has shown that the five senses have significant impact on emotions; inferring that brands can appeal to consumers through sensory stimuli. Therefore, this dissertation explores the relationship between sensory marketing and customer experience within luxury retail settings, focusing specifically on the effect of holistic sensory approaches versus individual uses. In this context, customer experience has two dimensions: participation and conne...
It is essential to understand the customers’ sensory stimulation in the store’s environment. All the...
Purpose: This paper aims to investigate how consumers perceive the value of luxury brands and the an...
The competition within the retail industry enters a white-hot stage. In order to please customers, r...
Traditionally, luxury has not been easily accessible to the mass due to unique distribution and pric...
Customers’ in-store shopping experiences are critical for luxury brand success. Research on the crea...
The importance of customer experience is enhancing significantly, especially on luxury brand. Custom...
Prior studies on the in-store experience focus on the impact of store atmosphere. Sensory marketing ...
Over the past decades, researchers devoted considerable attention to the impact of store environment...
During the past years, there has been a re-emergence of sensory marketing in the paradigm of marketi...
The purpose of this dissertation is to identify and assess the key determinants and antecedents of c...
The purpose of this dissertation is to apply the concept of experiential marketing into luxury fashi...
Purpose – The literature holds few contributions regarding the sensory environment of small, private...
China has become the most attractive luxury fashion product market, in which male consumers were maj...
Abstract: In an increasingly competitive and digitally driven fashion market, retailers have to f...
Today\u2019s consumers experience the brands within numerous in-store and out-of-store contexts, and...
It is essential to understand the customers’ sensory stimulation in the store’s environment. All the...
Purpose: This paper aims to investigate how consumers perceive the value of luxury brands and the an...
The competition within the retail industry enters a white-hot stage. In order to please customers, r...
Traditionally, luxury has not been easily accessible to the mass due to unique distribution and pric...
Customers’ in-store shopping experiences are critical for luxury brand success. Research on the crea...
The importance of customer experience is enhancing significantly, especially on luxury brand. Custom...
Prior studies on the in-store experience focus on the impact of store atmosphere. Sensory marketing ...
Over the past decades, researchers devoted considerable attention to the impact of store environment...
During the past years, there has been a re-emergence of sensory marketing in the paradigm of marketi...
The purpose of this dissertation is to identify and assess the key determinants and antecedents of c...
The purpose of this dissertation is to apply the concept of experiential marketing into luxury fashi...
Purpose – The literature holds few contributions regarding the sensory environment of small, private...
China has become the most attractive luxury fashion product market, in which male consumers were maj...
Abstract: In an increasingly competitive and digitally driven fashion market, retailers have to f...
Today\u2019s consumers experience the brands within numerous in-store and out-of-store contexts, and...
It is essential to understand the customers’ sensory stimulation in the store’s environment. All the...
Purpose: This paper aims to investigate how consumers perceive the value of luxury brands and the an...
The competition within the retail industry enters a white-hot stage. In order to please customers, r...