Efforts Proposed by IOC to Alleviate Pressure on Olympic Games Hosts and Evidence from Beijing 2022

Nowadays, the Olympic Games (OG) are faced with escalating complications and gigantism that frustrate the motivation of potential Olympic bidders, therefore obstructing the sustainable development of the Olympic Movement. The IOC has made numerous efforts to solve the problems, which include easing the pressure on OG hosts (including candidates) in an attempt to regain public trust and justify the delivery of the OG. Relevant countermeasures have been adopted and highlighted in the Olympic Winter Games Beijing 2022 (Beijing 2022). This study first examined the governance model proposed by the IOC, which consists of diversified stakeholders and different guiding documents. Then a typology of measures to reduce the pressure on Olympic hosts was developed, and four significant initiatives taken by different actors were identified, namely reducing economic costs and increasing financial support, setting up subsidiaries and outsourcing services, signing official partners to share the workload, and transferring organising knowledge. To be more clear, the case of Beijing 2022 was analysed to illustrate the measures proposed by the IOC. Additionally, suggestions were made to the IOC and future hosts in their preparations for the OG. The current study could add to the literature by inspiring future candidates/hosts to draw on the IOC’s policy and to have a better understanding of the successful delivery of the OG