MARKETING IN SPORTS PROMOTION

Tema ovog završnog rada temelji se i fokusirana je na sportskom marketingu, jer razvojem sporta i cjelokupne sportske industrije javio se koncept nazvan sportski marketing. Sport je zaokupio jako puno ljudi i postao je visoko rangiran u cijelom svijetu. Marketinška strategija važna je za potrošača, jer dobra marketinška kampanja dugo ostaje zapamćena. Bitno nam je sportski proizvod dobro reklamirati i znati pogoditi ciljanu skupinu, a to nam je nemoguće bez menadžmenta. Sposoban menadžer je ključni faktor uspjeha. Sportski marketing je složen proces u koji je uključeno puno procesa. Naveden je i primjer komercijalizacije sporta kroz nogomet, jer je jedan od najvažnijih sportova jer su ulaganja u njega velika. Sponzorstvo je glavni ključ i navela sam primjer Liga kupa, Fa kupa. Rad nam pokazuje koliko sve mora biti povezano da bi marketing mogao promovirati sport.The topic of this final paper is based and focused on sports marketing, because the development of sports and the entire sports industry gave rise to a concept called sports marketing. The sport has captured a lot of people and has become highly ranked all over the world. Marketing strategy is important for the consumer, because a good marketing campaign is remembered for a long time. It is important for us to advertise the sports product well and know how to hit the target group, and that is impossible for us without management. A capable manager is a key success factor. Sports marketing is a complex process with many processes involved. An example of the commercialization of sports through football was also given, because it is one of the most important sports because the investments in it are large. Sponsorship is the main key and I gave the example of the League Cup, the Fa Cup. The work shows us how everything must be connected in order for marketing to promote sport