WINE AS MERCHANDISE - TYPES, STORAGE AND SALES CONDITIONS

Svjetsko tržište postaje sve značajnije za hrvatske vinogradare, a promocija vinske industrije pomaže im i olakšava plasiranje vina na tržištu. Hrvatsku prekrivaju vinogradarske regije te ona ima razvijenu vinsku industriju. U radu su pojašnjeni procesi proizvodnje vina, opisano je vinogradarstvo u RH, distribucija vina te perspektive razvoja izvoza vina u EU. Općenito, vinarstvo i vinogradarstvo u Hrvatskoj imaju dugačku i bogatu tradiciju, a u nekim dijelovima zemlje predstavljaju i jedinu moguću granu poljoprivrede koja je nekada davno na ovim područjima značila život. Proizvodnja vina u Hrvatskoj zasigurno ima tendenciju razvoja kvalitete stoga ne čudi činjenica da se oko 60 % kvalitetnih vina proizvodi u Hrvatskoj.The world market is becoming more and more important for Croatian winegrowers and the promotion of the wine industry helps them and facilitates the marketing of wine on the market. Croatia is covered by wine – growing regions and has a developed wine industry. This paper work explains the processes of wine production, describes viticulture in the Republic of Croatia, wine distribution and the prospects for the development of wine exports to the EU. In general, winemaking and viticulture in Croatia have a long and rich tradition, and in some parts of the country they represent the only possible branch of agriculture that once upon a time meant life in these areas. Wine production in Croatia certainly has a tendency to develop quality, so it is not surprising that around 60% of quality wines are produced in Croatia