Search Engine Optimization for Web Applications

Ovaj završni rad se bazira na objašnjavanju koncepta Search Engine Optimization, SEO. Unazad posljednjih godina, Internet tražilice se razvijaju velikom brzinom zbog čega je važno razumjeti kako kreiranje jedinstvenog, relevantnog i kvalitetnog sadržaja utječe na povećanje organskog prometa određenog web mjesta. S obzirom da je Google postao vodeća tražilica na tržištu, način rada Internet tražilica opisan je s naglaskom na Google tražilicu. Stoga je za početak, postupak optimizacije za tražilice objašnjen teorijski, a potom i demonstriran nizom slikovnih prikaza implementirane web aplikacije. Nakon toga slijedi usporedba optimizacije aplikacije prije i poslije SEO postupka pomoću Google-ovog alata Lighthouse. Na kraju rada izneseno je zaključno razmatranje te ideje za budući rad.This thesis is based on explaining the concept of Search Engine Optimization, SEO. Back in recent years, Internet search engines have been evolving at a rapid pace, which is why it is important to understand how creating unique, relevant and quality content affects the increase in organic traffic of a certain website. Given that Google has become the leading search engine on the market, the way the Internet search engine works is described with an emphasis on the Google search engine. Therefore, to begin with, the search engine optimization procedure was explained theoretically, and then demonstrated with a series of visual representations of the implemented web application. This is followed by a comparison of web application optimization before and after the SEO procedure using Google's Lighthouse tool. At the end of the thesis, the following conclusions and ideas for future work were presented