ULOGA FOLKLORA I NARODNIH PLESOVA U PROMOCIJI TURIZMA REPUBLIKE HRVATSKE : završni rad

Kulturni turizam predstavlja jedan od najopsežnijih i složenijih oblika turizma. Folklor, kao bitan čimbenik kulturnog turizma, svojom autentičnosti i bogatstvom donosi ekonomske, gospodarske i društvene koristi turizmu Republike Hrvatske. Bogatstvo folklora prenosi se s generacije na generaciju, te se prezentira turistima putem folklornih festivala. Folklorni festivali uspijevaju privući kulturno tržište i igraju važnu ulogu u promociji kulturne baštine kao jedinstvenog turističkog proizvoda s simboličnim ciljem sudjelovanja u pokretu narodne obnove. Osobni kontakt s iskusnim plesačima i glazbenicima tijekom scenskih nastupa koji se održavaju tijekom folklornih festivala, odraz su kulture i daju povijesni uvid u hrvatsku tradiciju. Poticanje narodne glazbe i folklornih plesova putem folklornih festivala ima simboličan cilj potvrđivanja nacionalnog identiteta. Također, ima važnu ulogu upoznavanja posjetitelja s lokalnim stanovništvom i baštinom. Većina turista traži zanimljive sadržaje koje im folklorni festivali mogu pružiti uz otkrivanje kulture i pritom ponuditi ugodno provođenje vremena. Međutim, turizam Hrvatske ne iskorištava njegov puni potencijal. Izvođenje folklornih plesova na pozornici dokazuje da tradicija nikad nije nestala, ali je na pragu zaborava.Cultural tourism represents one of the most extensive and complex forms of tourism. Folklore, as an important element of the cultural tourism, with its authenticity and abundance brings economic and social benefits to Croatian tourism. The richness of folklore is passed down from generation to generation, and is being presented to tourists via folklore festivals. Festivals of folklore attract the cultural clientele and play an important role in the promotion of cultural heritage as a unique touristic produce with the symbolic purpose of participation in the movement of folk revitalization. Personal contact with the experienced dancers and musicians during stage performances which are organized during folklore festivals is the reflection of culture and it provides a historical background of Croatian tradition. Encouraging folklore music and folklore dances via folklore festivals has the symbolic purpose of reaffirming the national identity. Also, it has an important role of presenting the local people and cultural heritage to visitors. The majority of tourists are looking for interesting cultural content, which can be found at folklore festivals, together with learning about the culture and at the same time offer quality leisure time. However, Croatian tourism is not using its full potential. Folklore stage performances are a proof that the tradition has never disappeared, but is slowly beginning to fade away