AN ENTREPRENEURIAL PROJECT BASED ON THE EXAMPLE OF A BEAUTY SALON

Poduzetništvo je vaţno za opću dobrobit društva kao znaĉajna gospodarska aktivnost. Poduzetništvo je aktivnost pojedinca ili više poslovnih partnera koji uz odreĊeno ulaganje kapitala (novca, nekretnina) i preuzimanje rizika te uz neizvjesnosti ulaze u poslovni pothvat s ciljem stvaranja profitbilnog posla (profita). Poduzetnik je osoba koja je po svojoj prirodi vrlo sposobna, inteligentna te ima jaku intuiciju. Poduzetnik je sposoban svoju inovativnu ideju pretvoriti u uspješan poduzetniĉki pothvat koji će biti uspješan na trţištu te će biti vrlo snaţna konkurencija na trţištu. Poduzetnik mora biti uporan u svom planu da svoju poslovnu ideju pretvori u koristan i profitabilan poduzetniĉki posao, kojim će ostvariti financijski dobitak, ali i doprinijeti društvu. Glavna tema ovog završnog rada je iscrpna izrada poduzetniĉkog projekta za salon ljepote „Pink me up“. Ovaj rad se sastoji od dvije velike cjeline, to su teorijski i praktiĉni dio. U teorijskom dijelu prikazane su osnovne znaĉajke poduzetništva, tko je poduzetnik te poduzetništvo u Hrvatskoj. Praktiĉni dio, sastoji se od praktiĉnog primjera salona za uljepšavanje, govori se o ulogu temeljnog kapitala kao i realizaciji cijelog projekta. Poĉevši sa detaljima poput lokacije i drugih trţišnih podataka, odreĊivanja ciljane skupine potencijalnih kupaca, preko swot analize, loga, marketing miksa, sve do financijskih podataka koji prikazuju opravdanost projekta. Toĉnije govore o tome da li je projekt profitabilan i da li se moţe provesti ili ne moţe. Za koje vrijeme bi se vratila uloţena sredstva i kada bi projekt poĉeo donositi zaradu poduzetniku.Entrepreneurship is important for the general well-being of society as a significant economic activity. Entrepreneurship is the activity of an individual or several business partners who, with a certain investment of capital (money, real estate) and the assumption of risks and with uncertainties, enter into a business venture with the aim of creating a profitable business (profit). An entrepreneur is a person who by his nature is very capable, intelligent and has a strong intuition. An entrepreneur is capable of turning his innovative idea into a successful entrepreneurial venture that will be successful on the market and will be a very strong competitor on the market. An entrepreneur must be persistent in his plan to turn his business idea into a useful and profitable entrepreneurial business, with which he will achieve financial gain, but also contribute to society. The main topic of this final thesis is the detailed creation of an entrepreneurial project for the "Pink me up" beauty salon. This work consists of two large units, the theoretical and practical part. The theoretical part presents the basic features of entrepreneurship, who is an entrepreneur and entrepreneurship in Croatia. The practical part consists of a practical example of a beauty salon, it talks about the role of capital as well as the realization of the entire project. Starting with details such as location and other market data, determining the target group of potential customers, through SWOT analysis, logo, marketing mix, all the way to financial data that show the justification of the project. More precisely, they talk about whether the project is profitable and whether it can be implemented or not. In what time would the invested funds be returned and when would the project start bringing profit to the entrepreneur