FEMALE ENTREPRENEURSHIO IN THE CROATIAN BY THE EXAMPLE OF ZERA SOVENIR SHOPS

Žene u poduzetništvu ili takozvano žensko poduzetništvo sve je češća tema brojnih konferencija, seminara, znanstvenih skupova, programa vlada i političara diljem svijeta. Podatci o broju žena poduzetnica variraju od zemlje do zemlje, od regije do regije. Hrvatska također ima dugu tradiciju turizma, a upravo kroz turizam ženama se nude velike mogućnosti kreiranja i realizacije poduzetničkih ideja. Žensko poduzetništvo u turizmu vidi se kao neiskorišteni potencijal. Cilj rada jest identificirati izazove za osnaživanje žena kroz poduzetništvo te ograničenja s kojima se žene suočavaju u realizaciji svojih poduzetničkih ideja. Ovim radom se želi ukazati na disproporciju udjela žena u poduzetništvu općenito, te ukazati na potencijal koji hrvatski turizam ima u sferi ženskog poduzetništva. Ovim radom se doprinosi razumijevanju ženskog poduzetništva, kao i ulozi žena u hrvatskom turizmu te važnosti djelovanja ka uspostavi rodne jednakosti.Women in entrepreneurship or female entrepreneurship is an increasingly common topic of numerous conferences, seminars, scientific gatherings, programs of governments and politicians around the world. Data on the number of female entrepreneurs varies from country to country, from region to region. Croatia also has a long tradition of tourism, and it is precisely through tourism that women are offered great opportunities to create and realize entrepreneurial ideas. Female entrepreneurship in tourism is seen as an untapped potential.. The aim of the work is to identify the challenges for empowering women through entrepreneurship and the limitations that women face in realizing their entrepreneurial ideas. This work aims to point out the disproportion of the share of women in entrepreneurship in general, and to point out the potential that Croatian tourism has in the sphere of female entrepreneurship. This work contributes to the understanding of female entrepreneurship, as well as the role of women in Croatian tourism and the importance of working towards the establishment of gender equality